Wal-Mart Business aroung the World Essay Example | Topics and Well Written Essays - 750 words

Wal-Mart Business aroung the World - Essay Example As the paper highlights, Mexico was not a driving region so they have to be within their consumers’ neighborhood. Aside from that, Mexicans preferred fresh products so they had to offer their goods fresh. With their thirst to succeed in their endeavor and the help of Grupo Cifra, Mexico became their first international expansion in 1991.   Aside from big established retailers like Metro AC, Aldi and Kaufland, Wal-Mart’s big mistake in their venture in Germany was not having a cultural context on their strategy. Same thing with their business in South Korea, Wal-Mart seemed to cater to Americans alone and did not mind the region’s culture. Unlike with their business in Mexico, they didn’t try to adapt to the needs and wants of their consumers. They eventually had to pull out their business in these countries. Offering freshly harvested products is a must for Chinese. Given that China shares 1/3s of Asia’s population, Wal-Mart considers China as the center of their growth strategy.   International business venture is never easy. There are so many factors to consider. Culture is on top of the listr. As a retailer, you should know the goods a region will buy to stay in business. A rigorous supply and demand and shopping habits study will be essential in order to succeed in your venture. Remem ber that to stay in business, you should get a good percentage of the market. Wal-Mart posted their third quarter profits reaching $3.23 billion, which is 3.2% from a year ago. Their net sales for the third quarter were $98.667, which increased 1.1% from the same period last year. Wal-Mart has more than 7,970 stores including Supercenters and discount stores.